Worldwide Digital Marketing Software Industry to 2026 – Players Include Adobe, HubSpot and IBM Corporation Among Others

DUBLIN, April 13, 2021 /PRNewswire/ — The «Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast…

DUBLIN, April 13, 2021 /PRNewswire/ — The «Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026» report has been added to ResearchAndMarkets.com’s offering.

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The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and mobile applications, to improve consumer engagement. It is generally conducted using software that helps generate reports and analytics, create landing pages and perform other types of promotion activities. Digital marketing software also assists in reaching targeted audiences and building brand loyalty.



Rapid digitization across various business verticals, in confluence with the increasing focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with the rising penetration of the internet, increasing sales of smartphones and the growing influence of social networking sites, companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real-time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships.

Furthermore, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) worldwide. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts and new products, which is further contributing to the market growth. Besides this, due to the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governments of various countries, there is a rise in the demand for online shopping and entertainment services around the world. As a result, several companies are shifting towards e-commerce channels to sell their products and adopting digital marketing strategies to advertise their goods and services remotely. Looking forward, the publisher expects the global digital marketing software market to exhibit strong growth during the next five years.

Competitive Landscape:



The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.



Key Questions Answered in This Report:

  • How has the global digital marketing software market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global digital marketing software market?
  • What are the key regional markets?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the service?
  • What is the breakup of the market based on the deployment type?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the end use?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global digital marketing software market and who are the key players?
  • What is the degree of competition in the industry?

Key Topics Covered:



1 Preface



2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.3.1 Primary Sources

2.3.2 Secondary Sources

2.4 Market Estimation

2.4.1 Bottom-Up Approach

2.4.2 Top-Down Approach

2.5 Forecasting Methodology



3 Executive Summary



4 Introduction

4.1 Overview

4.2 Key Industry Trends



5 Global Digital Marketing Software Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact of COVID-19

5.4 Market Forecast



6 Market Breakup by Solution

6.1 Customer Relationship Management (CRM)

6.1.1 Market Trends

6.1.2 Market Forecast

6.2 Email Marketing

6.2.1 Market Trends

6.2.2 Market Forecast

6.3 Social Media

6.3.1 Market Trends

6.3.2 Market Forecast

6.4 Search Marketing

6.4.1 Market Trends

6.4.2 Market Forecast

6.5 Content Management

6.5.1 Market Trends

6.5.2 Market Forecast

6.6 Marketing Automation

6.6.1 Market Trends

6.6.2 Market Forecast

6.7 Campaign Management

6.7.1 Market Trends

6.7.2 Market Forecast

6.8 Others

6.8.1 Market Trends

6.8.2 Market Forecast



7 Market Breakup by Service

7.1 Professional Services

7.1.1 Market Trends

7.1.2 Market Forecast

7.2 Managed Services

7.2.1 Market Trends

7.2.2 Market Forecast



8 Market Breakup by Deployment Type

8.1 On-Premise

8.1.1 Market Trends

8.1.2 Market Forecast

8.2 Cloud-Based

8.2.1 Market Trends

8.2.2 Market Forecast



9 Market Breakup by Organization Size

9.1 Large Enterprises

9.1.1 Market Trends

9.1.2 Market Forecast

9.2 Small and Medium Enterprises (SMEs)

9.2.1 Market Trends

9.2.2 Market Forecast



10 Market Breakup by End Use

10.1 Media and Entertainment

10.1.1 Market Trends

10.1.2 Market Forecast

10.2 Manufacturing

10.2.1 Market Trends

10.2.2 Market Forecast

10.3 Retail

10.3.1 Market Trends

10.3.2 Market Forecast

10.4 BFSI

10.4.1 Market Trends

10.4.2 Market Forecast

10.5 Information Technology

10.5.1 Market Trends

10.5.2 Market Forecast

10.6 Healthcare

10.6.1 Market Trends

10.6.2 Market Forecast

10.7 Others

10.7.1 Market Trends

10.7.2 Market Forecast



11 Market Breakup by Region

11.1 North America

11.2 Asia Pacific

11.3 Europe

11.4 Latin America

11.5 Middle East and Africa



12 SWOT Analysis

12.1 Overview

12.2 Strengths

12.3 Weaknesses

12.4 Opportunities

12.5 Threats



13 Value Chain Analysis



14 Porters Five Forces Analysis

14.1 Overview

14.2 Bargaining Power of Buyers

14.3 Bargaining Power of Suppliers

14.4 Degree of Competition

14.5 Threat of New Entrants

14.6 Threat of Substitutes



15 Price Analysis



16 Competitive Landscape

16.1 Market Structure

16.2 Key Players

16.3 Profiles of Key Players

16.3.1 Act-On Software Inc.

16.3.1.1 Company Overview

16.3.1.2 Product Portfolio

16.3.2 Adobe Inc.

16.3.2.1 Company Overview

16.3.2.2 Product Portfolio

16.3.2.3 Financials

16.3.2.4 SWOT Analysis

16.3.3 Hewlett Packard Enterprise Development LP

16.3.3.1 Company Overview

16.3.3.2 Product Portfolio

16.3.3.3 Financials

16.3.3.4 SWOT Analysis

16.3.4 HubSpot Inc.

16.3.4.1 Company Overview

16.3.4.2 Product Portfolio

16.3.4.3 Financials

16.3.5 IBM Corporation

16.3.5.1 Company Overview

16.3.5.2 Product Portfolio

16.3.5.3 Financials

16.3.5.4 SWOT Analysis

16.3.6 Microsoft Corporation

16.3.6.1 Company Overview

16.3.6.2 Product Portfolio

16.3.6.3 Financials

16.3.6.4 SWOT Analysis

16.3.7 Oracle Corporation

16.3.7.1 Company Overview

16.3.7.2 Product Portfolio

16.3.7.3 Financials

16.3.7.4 SWOT Analysis

16.3.8 Salesforce.com Inc.

16.3.8.1 Company Overview

16.3.8.2 Product Portfolio

16.3.8.3 Financials

16.3.8.4 SWOT Analysis

16.3.9 SAP SE

16.3.9.1 Company Overview

16.3.9.2 Product Portfolio

16.3.9.3 Financials

16.3.9.4 SWOT Analysis

16.3.10 SAS Institute Inc.

16.3.10.1 Company Overview

16.3.10.2 Product Portfolio

16.3.10.3 SWOT Analysis



For more information about this report visit https://www.researchandmarkets.com/r/t476o4

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