Digi-Key Electronics and Tomorrow Lab Launch New «Potentially Genius» Video Series

THIEF RIVER FALLS, Minn., Sept. 17, 2021 /PRNewswire/ — Digi-Key Electronics, which offers the world’s largest selection of electronic components in stock for…

THIEF RIVER FALLS, Minn., Sept. 17, 2021 /PRNewswire/ — Digi-Key Electronics, which offers the world’s largest selection of electronic components in stock for immediate shipment, together with Tomorrow Lab, today launched a new video series called «Potentially Genius.» In each monthly episode, a team of designers and engineers will dedicate 16 hours of time toward solving an everyday problem, following the four stages of product invention: discovery, ideation, prototyping and presentation.

The first episode in the series, called «Electronic Brake for Inline Skates,» follows the creation of a mechanized brake for in-line roller skates. Throughout the course of the episode, «Potential Genius» Sean Pheanis brings the idea to the Tomorrow Lab team, explaining the challenge that needs to be solved – the ability to more safely brake while going down hills or dodging obstacles. Their team of engineers then goes through the four stages of Tomorrow Lab’s product invention workflow to develop a remote-controlled brake using components from Digi-Key, documenting the process along the way.

«Tomorrow Lab is beyond excited to be working with Digi-Key on this new, ambitious video series for YouTube,» said Theodore Ullrich, partner at Tomorrow Lab. «Potentially Genius builds on our previous YouTube series, The Teardown, and takes it to a new level. With Potentially Genius, we get to have fun working on ideas that may not have immediate commercial applications and offer our audience a glimpse into Tomorrow Lab’s decade-old product invention workflows and NYC office. We hope the Potentially Genius series reaches and inspires new audiences by combining high production quality, TL’s experience in physical product design and development, and last but not least, Digi-Key’s vast component supply.»

«With Potentially Genius, we wanted to highlight the four stages of designing a new product, and dedicate time to showing how you can attack problems, make trade-offs and weigh those options with limited time and resources,» said David Sandys, director, technical marketing at Digi-Key. «We hope the Potentially Genius video series inspires engineers, startups and makers around the world to bring their own ideas to fruition – genius is often just around the corner, and starting the journey is the most critical part of getting there. Digi-Key and our design & integration service providers are proud to be part of that journey.»

The first episode in the series is available on Digi-Key’s website here and on Digi-Key’s YouTube channel.  

About Tomorrow Lab

Founded in 2010, Tomorrow Lab is a technology innovation studio that works with entrepreneurs big and small to invent new hardware products. They have a unique focus on prototyping new hardware technology and turning those prototypes into market-ready, manufacturable products. Past clients include Google, P&G, Lyft, CitiBike, NatGeo, and Hasbro. Learn more at tomorrow-lab.com

About Digi-Key Electronics

Digi-Key Electronics, headquartered in Thief River Falls, Minn., USA, is recognized as both the leader and continuous innovator in the high service distribution of electronic components and automation products worldwide. As the original pioneer in this space, Digi-Key provides more than 11.7 million components from over 1,900 quality name-brand manufacturers with an industry-leading breadth and depth of product in stock and available for immediate shipment. Beyond the products that drive technology innovation, Digi-Key also supports design engineers and procurement professionals with a wealth of digital solutions and tools to make their jobs more efficient. Additional information can be found at digikey.com and on Facebook, Twitter, YouTube, Instagram and LinkedIn.

Editorial Contact

Shelli Lissick

Bellmont Partners

+1 651 276 6922


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SOURCE Digi-Key Electronics