Aimbridge Hospitality Acquires Grupo Hotelero Prisma As Its First Expansion Into Mexico

PLANO, Texas, June 2, 2021 /PRNewswire/ — Aimbridge Hospitality, a leading, multinational hospitality company, will assume ownership of Grupo Hotelero…

PLANO, Texas, June 2, 2021 /PRNewswire/ — Aimbridge Hospitality, a leading, multinational hospitality company, will assume ownership of Grupo Hotelero Prisma, the largest third-party operator in the Mexico market. With this acquisition, Aimbridge Hospitality will gain Prisma’s esteemed team as well as management of 42 properties with over 7,500 rooms throughout the country including Westin Monterrey, JW Marriott Monterrey, JW Marriott Guadalajara and Tribute Tulum.

This acquisition comes on the heels of Aimbridge Co-Founder, Dave Johnson’s transition from CEO to Executive Chairman where he set out to develop the company’s transformational growth.

«We are honored to bring in the portfolio of Grupo Hotelero Prisma and its incredibly talented team of like-minded and energetic professionals,» said Dave Johnson, executive chairman, Aimbridge Hospitality.  «The continued expansion of Aimbridge and its alliances with the world’s top hospitality brands has been a priority for us since the early days. This new relationship sets us on a path for a successful expansion in a previously untapped market.»

Grupo Hotelero Prisma has consistently increased its portfolio through alliances with large hotel groups such as IHG Hotels & Resorts, Wyndham Hotel Group, Marriott International and Hilton Worldwide. It also maintains a collection of properties operated by national Mexican brands such as Casa Grande and Ex Hacienda San Xavier. 

«Through the Prisma acquisition, we are very excited to step into an important relationship with FIBRA INN (FINN), the most significant hotel REIT in Mexico. In addition to continuing to operate FINN’s prestigious and substantial portfolio through this acquisition, we are pleased to work together to expand our respective presence across a broad spectrum of the Mexican market,» said Mike Deitemeyer, president & CEO, Aimbridge Hospitality.

Leandro Castillo, president of Prisma Division, will report directly to Deitemeyer, who took over the CEO role during Dave Johnson’s transition to Executive Chairman.

«We are excited for the opportunity to work alongside the Aimbridge Hospitality team and have our owners benefit from the expanded scale and resources,» said Leandro Castillo, president, Prisma Division. «We have made a concerted effort to align with professionals who are strategic, data-driven and analytical, and the Aimbridge team provides our Prisma properties with exactly that.»

Since its launch 18 years ago, Aimbridge has become a global powerhouse from its original portfolio of just eight properties into the world’s dominant hotel operator with a premium portfolio of more than 1,500 branded and independent properties in 20 countries and over 60,000 employees. 

About Aimbridge Hospitality

Aimbridge Hospitality is a leading, multinational hospitality company offering best-in-class hotel management services across a broad spectrum of franchised branded full service, select service, luxury hotels, destination resorts, convention centers, and lifestyle hotels. Aimbridge’s premium portfolio represents approximately 1,500 properties in 49 states and 20 countries, inclusive of pipeline. With the most robust brand diversity in the industry, Aimbridge and its affiliates represent 84 lodging brands in the portfolio, in addition to more than 70 independent boutique/lifestyle hotels. As the world’s largest third-party operator, Aimbridge is dedicated to its mission to leverage its scale to add value for owners and opportunities for associates better than any hospitality operator. Aligned with a concentrated focus, agility, and expertise for each vertical or hotel product category, Aimbridge drives market success for hotels and optimizes investment returns for owners. Aimbridge Hospitality is based in Plano, Texas, with additional corporate offices in Atlanta, Calgary, Fargo, Puerto Rico, and Washington, D.C. Evolution Hospitality, Aimbridge’s Lifestyle Division, is based in San Clemente, Calif. Aimbridge’s International Division, Interstate Hotels & Resorts, has supporting offices across Europe in Amsterdam, Birmingham, Glasgow, and Moscow. 

For more information on Aimbridge Hospitality, please visit and connect with Aimbridge on LinkedIn.

About Grupo Hotelero Prisma

Grupo Hotelero Prisma is the leading company in Mexico in the operation of international multi-brand hotels with a portfolio of 42 properties with over 7,500 rooms. Some of the brands operated by Grupo Hotelero Prisma include JW Marriott, The Westin, Marriott, Crowne Plaza, Holiday Inn, Hampton by Hilton and Wyndham Garden, among others.

Based in Monterrey, Grupo Hotelero Prisma employs more than 1,300 employees both in operations and corporate, sales and administrative offices. Additionally, Grupo Hotelero Prisma has central sales office in Mexico City, which provides personalized attention and service to more than 300 commercial accounts in 25 market segments, including finance, pharmaceuticals, oil & gas and IT.

Currently Grupo Hotelero Prisma operates and manages hotels under 19 brands such as IHG Hotels & Resorts, Marriott International, Hilton, Wyndham Hotels & Resorts as well national brands like Ex Hacienda San Xavier and Hoteles Casa Grande.

Further information:

SOURCE Aimbridge Hospitality