PHILADELPHIA, April 19, 2021 /PRNewswire/ — Shopping online is becoming more and more common, and PPC is one of the best ways to help online businesses attract more users and increase conversions. For businesses that are looking to set up PPC or have a team of experts fine-tune their campaign, the 1Digital® team of marketing experts is here to help. In addition to offering incredible PPC and marketing services, their team specializes in practically every other aspect of an e-commerce business including e-commerce design, development, and support.
PPC, or pay-per-click advertising, is one of the most popular forms of digital marketing. The idea behind PPC is relatively simple: a company bids for keywords, people search for those keywords, and that company’s ad might appear at the top of the search results. If a user clicks on that ad, the company pays for that click and gets more traffic to their online store.
The genius of PPC is the fact that many users don’t even know that the results they are seeing are ads. Most of the time search engine users just click the first link they see, whether it is an ad or not. This helps bring in plenty of traffic for businesses that know which keywords to target.
While this basic idea is relatively simple, there are a lot of different factors that can influence the ROI of a PPC campaign. Without an optimized campaign, businesses can end up paying for clicks that turn into bounces instead of conversions. The key to any good PPC campaign is to make sure that the keywords being bid on are actually bringing in qualified leads, and that’s where 1Digital® can help.
Their specialists offer world-class digital marketing services and their PPC team is second to none. PPC is not an exact science and the only way to get the best results is to understand exactly how every facet of a PPC campaign functions. A good PPC campaign is like a living thing and results have to be constantly monitored and bids have to be adjusted accordingly in order to get the best possible results. Otherwise, businesses can end up overspending without achieving the best results.
The team at 1Digital® understands the Art of E-commerce®. Their digital marketing experts have worked on PPC campaigns for businesses across a wide range of industries and they know exactly what makes these campaigns tick. Whether they are building a new PPC campaign or trying to increase returns on an established campaign, their team of PPC specialists is ready to help businesses get their ads in front of users who need their products or services.
For e-commerce brands interested in seeing the difference that 1Digital® can make, their e-commerce experts are always ready to talk. Just reach out to a member of the 1Digital® team by calling 888.982.8269 or sending an email to email@example.com.
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SOURCE 1Digital Agency